This project was completed as part of an academic design course where we were tasked with redesigning a website. I selected Jolly Cut Cocktail Co., a small Canadian cocktail syrup brand, after identifying usability and visual consistency issues on their existing website that made it difficult for users to quickly understand the product and brand value. The redesign focused on clarifying the brand’s identity, improving navigation and information hierarchy, and creating a more engaging, conversion-friendly experience for customers. Through research, wireframing, and visual design, I reimagined the site to better reflect the craft nature of the brand while supporting clearer product discovery and storytelling.