A mobile app created to support young adults in developing safer drinking habits.
UX Research
FOCUS
TOOLS
Young adults, particularly college students, face significant challenges with alcohol consumption. Instead of preventing drinking altogether, how might we promote safer, healthier drinking habits in social settings where alcohol culture is prevalent? Young adults often lack the knowledge and tools to drink responsibly, leading to dangerous situations and regrettable decisions.
PROBLEM
OVERVIEW
We conducted in-depth interviews with university students to understand their drinking behaviours, challenges, and needs.
Our interview questions explored:
Drinking frequency and contexts
Peer pressure experiences
Limit-setting behaviours
Regrettable incidents
Social aspects of drinking
Through iterative testing, we discovered the importance of mobile-friendly button placement, prioritizing thumb accessibility and familiar controls like sliders to support intuitive navigation. Early prototypes lacked progress indicators and back/exit options, so we updated flows to give users more transparency and control, helping them feel confident and at ease during onboarding.
Tone & Branding
We focused on a friendly, empathetic, and supportive tone to establish trust without being patronizing.
Tagline: “The friend that holds back your hair.”
Short, relatable, and emotionally resonant
Reinforces Booze Buddy as a non-judgmental companion
USER RESEARCH
WHAT WE LEARNED
1. Learning Limits Through Trial and Error
Most users initially struggled to know their limits, often learning through negative experiences like blacking out or vomiting. Their tolerances fluctuated over time, making consistent responsible drinking challenging.
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2. Mixed Experiences with Peer Pressure
While some users reported direct pressure to drink more, others felt no such pressure. Those who did experience pressure found it difficult to resist in order to fit in with their social group.
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3. Alcohol as a Social Lubricant
Nearly all interviewees viewed alcohol as helpful for reducing social anxiety and making conversations easier, particularly when meeting new people or in unfamiliar social situations.
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4. Behavioural Changes and Regret
Users acknowledged that alcohol significantly influenced their behavior, often leading to actions they later regretted, including unwanted communications with certain contacts.
UX Design
UI Design
Figma
Illustrator
OUR IMPROVEMENTS
LOW-FIDELITY WIREFRAMES
HIGH-FIDELITY PROTOTYPE: KEY FRAMES
Booze Buddy is a mobile app designed to support young adults in developing safer drinking habits. Brought to life in Figma with an intuitive and engaging interface, the app addresses concerns about alcohol consumption by offering tools for education, tracking, and responsible decision-making. By blending practicality with a fun user experience, Booze Buddy encourages mindful drinking and promotes a healthier, more responsible social culture.
Booze oBuddy
November 2024
Course project
TYPE
TIMELINE
3 Months
